Brand Design and Development

About the event

Join graphic designer Arlo West in this two part practical investigation of brand design and development. 

In the first session, West will give a talk about their practice, detailing how a brand comes into being from initial concept to finished body of work, as well as touching upon the dynamics between designer and client during the design process, and students will then have an opportunity to ask questions in the Q&A.

West will then present a design brief based on identity (Brand for a Movement: Design for Social Change) which students are encouraged to respond to, the results of which will be presented at the second session. The design brief is mainly aimed at Level 3 students, but is open to students from Levels 1 & 2 should they want to participate.

About Arlo

Arlo West is an award-winning, non-binary graphic designer and all-round good egg, based…